The top 10 trends in consumer devices
Fecha Martes, agosto 05 @ 12:09:42
Tema Internacional :: International
| The recently completed Consumer Technographics® North American Benchmark 2003 Study is the largest of its kind -- a survey of 61,000 U.S and Canadian households about their technology ownership, attitudes, and behaviors. Here are some highlights from this year's study.
1. DVD players and digital cameras leapt in 2002. And more consumers plan to buy these devices -- as well as PCs and mobile phones -- in the next year. DVD players and digital cameras will double their penetration in the next four years.
2. Broadband speeds ahead. Broadband reached 16 million households in 2002, and three out of four online households say they are interested in signing up.
3. Email is still the most popular online activity. Ho hum. But I bet you can't guess No. 2 and No. 3: Sending or receiving photos via email is second, followed by playing games alone. Yup, about 60% of online users say they do these activities.
 4. One-third of all households have digital cable or satellite. In market share, the two offerings are neck and neck at 17% penetration. But digital cable households are more likely to be online, wealthy, and to have broadband.
5. Consumers' personal time online is decreasing. The average Internet user now spends 8.4 hours online per week versus 9.5 hours per week two years ago.
6. Cell phones are displacing landlines for long-distance calls made from home. One-third of those younger than 30 make at least half of their long-distance calls from their mobile phones.
7. Mobile data services still reach next-to nobody. They reach about 2% of mobile phone owners. Among the select few, email, weather, and messaging are the most popular apps.
8. Google is eating away at the portals. In the past year, the percentage of online users who use Google increased, while the number of users declined for MSN, AOL, and Yahoo!.
9. The typical online shopper spent $309 on the Web in the past three months. Most likely, they bought books, general apparel, and airline tickets -- the top three shopping categories.
10. GPS devices, in-car video entertainment, and satellite radio still reach less than 5% of car owners. Jeep, Honda, Nissan, and Toyota buyers are most likely to have the devices.
Forrester Research
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