Trends and market drivers
Fecha Martes, agosto 05 @ 16:55:45
Tema Tarjetas Inteligentes :: Smart Cards
| Dramatic changes in the consumer model are driving the need for smart cards. By the year 2004, e-commerce will account for $1.4 trillion in annual worldwide sales. Mobile commerce (m-commerce) will exceed $175 billion. And commerce conducted through digital TVs (t-commerce) will surpass $7 billion in the U.S. alone.
Discover how smart cards address concerns of these consumer marketers and consumers by reading the paragraphs below. Be sure to read the section briefly explaining the future of healthcare and smart cards in the U.S.
Authentication and non-repudiation
From a consumer marketer perspective, the emergence of e-, m- and t-commerce represents tremendous opportunities for growth and profit. But it also poses new challenges — primarily in terms of authentication and non-repudiation.
Smart cards provide an effective solution for these challenges. Smart cards with public key infrastructure (PKI) capabilities allow consumers to attach digital signatures to every online transaction they make. A variety of technologies — including cryptography — make it virtually impossible to forge or alter these signatures. This means consumer marketers know precisely with whom they are conducting business. It also clears the path to a new era of growth and prosperity for your card program.
Privacy and security
Because e-, m- and t-commerce are relatively new, many consumers are concerned about security and privacy — especially as they conduct online transactions and provide valuable and highly personal data to people they may never see.
Smart cards have emerged as the best technology for providing consumers with the online security and protection they want, and the portability they demand.
Consumers can carry smart cards with them and access privileges virtually anywhere. They'll be able to insert their cards into computers, phones, kiosks or terminals that are equipped with smart card readers and instantly turn a generic device into a highly personalized one.
If these applications were stored on a computer, phone or some other device, they wouldn’t be nearly as portable. They also wouldn’t be as secure. In contrast to these storage media, applications and data stored on smart cards can be protected with advanced and highly secure chip operating systems.
Datacard is also developing sophisticated systems that allow card issuers to replace lost or stolen cards very quickly. The cards that are reissued reflect the same applications and values that resided on the card when it was lost or stolen.
New U.S. legislation favors smart cards
The U.S. government has passed the Health Insurance Portability and Accountability Act (HIPAA), which requires healthcare providers to protect patient information — including insurance data and medical records — distributed or made available via the Internet or private networks. This law, which takes effect in 2002, essentially orders the healthcare industry to implement new technologies or security properties that ensure patient privacy.
Many industry leaders consider smart cards the best platform on which to develop an effective and affordable solution for HIPAA compliance. Digital signatures, cryptography and other security-enhancing technologies will help ensure that information is viewed, modified and distributed only by authorized users. Security features built into smart card operating systems will ensure that patient information is safeguarded. And the computing power and memory capacity of smart cards will provide patients with portability — a critical consideration, as most healthcare consumers today interact with a variety of healthcare organizations.
Datacard
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