Statistics for Online Purchases
Due to the intangible nature of the Internet, a precise estimate is not available for the amounts being spent online. However, research shows that figures for B2C in 2002 are likely to range from USD 39.3 billion, to USD 116.8 billion, depending on the research methodology used.
- Internet Users Buying Online In Six Months To Q3, 2002
- Predicted Online Retail Sales Worldwide, Q4 2002
- European Interactive TV Market Forecast, 2002 - 2008
- UK Internet Users' Attitude To Online Credit Card Security
- Payment Methods of Online Shoppers In Germany
- Ratio Of Payment Mechanisms In 2000, 2005 and 2010
- US Online Retail Revenues, 2001 - 2005
- Consumer Payment Media At The POS
- Predicted US B2C eCommerce Revenues, 2002
- B2C eCommerce Forecast For Europe, 2001 - 2005
- How Europeans Paid For Online Purchases In The Past Year
- B2C eCommerce Revenues In Latin America, 2001
- Percentage of Abandoned Shopping Carts, 2001
- Consumer Trust in Card Payment Methods
- European and US Internet Revenue Forecasts In 2001
- Projected Online Users Versus Buyers In The US, 2000 - 2005
- Number Of Western European Households Using iTV By 2005
- Credit Card Use For Online Purchases By Region
- Credit Card Payments Versus E-Mail Payments
- US Interactive TV Commerce Revenues, 2000 - 2006 (in billions)
- Numbers Intending To Use WAP For Wireless Purchases
- IDC: Where The eCommerce Dollars Are, 2000 - 2004
- Online Revenues Derived By Multichannel Retailers in 2001 - 02
- Obstacles Retailers Face In Selling Online
- Proportion of Abandoned Transactions At Web Storefronts
- Australian Consumers' Opinions on Credit Card Security
- Barriers To Online Purchasing, 2000
- Percentage of Payment Options At UK Internet Retailers
- The Race For Online Riches: E-Retailing in Europe
 (PDF)
- Forrester Predictions For Global Regional B2C Sales In 2004
- Number of Online US and Worldwide Purchasers, 1998 - 2003
- European Online Market in 2001 To Equal USD 3.23 Billion
- Spending on eCommerce Payment Systems Through 2003
- Revenues for US eCommerce Goods, 1999 - 2004
- Online Purchase Revenues 1999 - 2004
Internet Users Buying Online In Six Months To Q3, 2002
| Country |
Shopping |
Buying |
|
| Sweden |
42% |
26% |
|
| Netherlands |
34% |
17% |
|
| UK |
32% |
23% |
|
| Australia |
32% |
18% |
|
| Germany |
24% |
13% |
|
| France |
24% |
11% |
|
| Hong Kong |
16% |
7% |
|
| Italy |
15% |
5% |
|
| Brazil |
14% |
5% |
|
| Spain |
11% |
4% |
Source: Nielsen/NetRatings November, 2002
Predicted Online Retail Sales Worldwide, Q4 2002
| Region |
Q4 2002 |
Market Share |
% Growth |
|
| Europe |
$15.77 |
41.3% |
74.7% |
|
| North America |
$15.66 |
41.0% |
32.1% |
|
| Asia-Pacific |
$3.32 |
8.7% |
35.0% |
|
| Japan |
$1.93 |
5.1% |
37.7% |
|
| Rest of World |
$1.52 |
4.0% |
53.3% |
Source: GartnerG2, October 2002
European Interactive TV Market Forecast, 2002 - 2008
| Consumer Revenues ($ mill) |
2002 |
2008 |
|
| Messaging/E-mail |
10 |
234 |
|
| Betting/Gambling |
10 |
64 |
|
| Games |
36 |
448 |
|
| Enhanced TV |
35 |
712 |
|
| Other iTV Revenue |
1 |
26 |
|
| Total Interactive TV |
92 |
1484 |
Source: Strategy Analytics, August 2002
UK Internet Users' Attitude To Online Credit Card Security
| Sentiment |
Percentage |
|
| Believe it is unsafe |
46 |
|
| Believe it is safe |
28 |
|
| Don't know |
24 |
|
| N/A |
1 |
|
Source: Which? Online, July 2002
Payment Methods of Online Shoppers In Germany
| Mechanism |
2002 (%)
(Group 1) |
2002 (%)
(Group 2) |
2001 |
|
| Payment Of Invoice |
83.1 |
92.1 |
72.3 |
|
| Debit Transfer |
63.1 |
84.0 |
47.6 |
|
| Cash on Delivery |
63.6 |
66.4 |
46.6 |
|
| Cheque/giro payment |
30.9 |
42.3 |
11.7 |
|
| Credit card (SSL) |
36.9 |
58.2 |
32.6 |
|
| Credit card (unsecured) |
11.0 |
16.2 |
5.2 |
|
| Credit card (SET) |
8.2 |
10.8 |
3.2 |
|
| Micro- or aggregated payment |
7.5 |
53.5 |
3.1 |
|
| Mobile phone |
6.8 |
34.9 |
3.4 |
|
| Prepaid |
1.9 |
0.9 |
1.5 |
|
| Note: Group 2 represents users of FirstGate click&buy and/or paybox; Group 1 shows consumers not using either solution |
Source: IZV, March 2002
Ratio Of Payment Mechanisms In 2000, 2005 and 2010
| Mechanism |
2000 (%) |
2005 (%) |
2010 (%) |
|
| Electronic |
4.2 |
11.1 |
15.4 |
|
| Credit/other cards |
24.6 |
26.9 |
32.1 |
|
| Debit cards |
6.0 |
10.8 |
14.2 |
|
| Cash |
19.5 |
18.5 |
16.7 |
|
| Checks |
45.7 |
32.8 |
21.6 |
Source: The Nilson Report /Jefferies & Co, May 2002
US Online Retail Revenues, 2001 - 2005
| Year |
Revenues (USD bn) |
|
| 2000 |
$27.3 |
|
| 2001 |
$32.6 |
|
| 2002 |
$50.3 |
|
| 2003 |
$68.4 |
|
| 2004 |
$88.2 |
|
| 2005 |
$109.4 |
Source: eMarketer, March 2002
Consumer Payment Media Used At The POS
| Mechanism |
% Used |
Average Payments/Month |
|
| Cash |
99 |
10.9 |
|
| Check |
86 |
5.7 |
|
| Credit Card |
83 |
6.7 |
|
| PIN Debit |
50 |
4.7 |
|
| Signature Debit |
44 |
3.5 |
|
| Prepaid Card |
17 |
0.3 |
|
| Check Truncation |
6 |
0.5 |
Source: American Banker, December 2001
Predicted US B2C eCommerce Revenues, 2002
| Firm |
Date of Estimate |
Total (bn) |
|
| IDC |
2001 |
$ 116.8 |
|
| GartnerG2 |
December 2001 |
$ 91.9 |
|
| Yankee Group |
2001 |
$ 86.6 |
|
| Giga Group |
November 2001 |
$ 75.0 |
|
| eMarketer |
March 2002 |
$ 75.0 |
|
| Forrester Research |
November 2001 |
$ 74.0 |
|
| Cyber Dialogue |
2000 |
$ 56.6 |
|
| Jupiter Media Metrix |
October 2001 |
$ 39.3 |
Source: eMarketer, April 2002
B2C eCommerce Forecast For Europe, 2001 - 2005
| Year |
Revenues (USD mn) |
|
| 2001 |
$372 |
|
| 2002 |
$760 |
|
| 2003 |
$1,479 |
|
| 2004 |
$2,662 |
|
| 2005 |
$4,298 |
Source: AMR Research, January 2002
How Europeans Paid For Online Purchases In The Past Year
| Country |
Online (%) |
Some Online (%) |
None Online (%) |
|
| France |
60 |
20 |
20 |
|
| Germany |
12 |
20 |
68 |
|
| Italy |
25 |
25 |
50 |
|
| Spain |
49 |
8 |
43 |
|
| Sweden |
17 |
10 |
73 |
|
| UK |
80 |
10 |
10 |
Source: Datamonitor, October 2001
B2C eCommerce Revenues In Latin America, 2001
| Country |
Revenues (USD mn) |
|
| Brazil |
$906 |
|
| Mexico |
$134 |
|
| Argentina |
$119 |
|
| Chile |
$45 |
|
| Latin America |
$1.28 billion |
Source: Boston Consulting Group, November 2001
Percentage of Abandoned Shopping Carts, 2001
| Research Entity |
Total (%) |
|
| Ernst & Young |
78 |
|
| Yankee Group |
77 |
|
| Greenfield Online |
67 |
|
| Forrester Research |
65 |
|
| Boston Consulting Group |
53 |
|
| Zona Research |
50 |
|
| eMarketer |
48 |
|
| AT Kearney |
46 |
|
| Visa |
43 |
|
| Jupiter Media Metrix |
27 |
|
| Accenture |
25 |
|
| Pew Internet & American Life |
24 |
|
| Software & Industry Association |
8 |
Source: eMarketer, October 2001
Consumer Trust in Card Payment Methods
| Transaction method |
Per cent trusting method |
|
| ATM |
66 % |
|
| Single multi-application card |
40 % |
|
| POS |
49 % |
|
| Card absent |
23 % |
|
| Telephone |
18 % |
|
| Online transactions |
7 % |
Source: De La Rue Card Systems
European and US Internet Revenue Forecasts In 2001
| Category |
Europe |
US |
|
| Total Internet revenues (billions) |
$ 64.4 |
$ 208.8 |
|
| Business Trade (billions) |
$ 56.7 |
$ 183.0 |
|
| Consumer Retail (billions) |
$ 4.6 |
$ 17.4 |
|
| Internet Revenue as % of GDP |
0.9% |
2.7% |
|
| Online Population (millions) |
53.2 |
98.0 |
|
| Online Population As % Of Total |
13.0% |
34.0% |
|
| Internet Revenue per Capita |
$ 1217 |
$ 2101 |
Source: Forrester Research
Projected Online Users Versus Buyers In The US, 2000 - 2005
| Year |
Per cent of Population |
Online Users (millions) |
Online Buyers (millions) |
|
| 2000 |
44% |
125 |
48 |
|
| 2001 |
50% |
140 |
65 |
|
| 2002 |
55% |
150 |
75 |
|
| 2003 |
60% |
170 |
90 |
|
| 2004 |
64% |
180 |
100 |
|
| 2005 |
68% |
190 |
120 |
Source: Jupiter Media
Number Of Western European Households Using iTV By 2005
| Year |
Households Connected |
Penetration |
|
| 2001 |
24 million |
12% |
|
| 2002 |
35 billion |
16% |
|
| 2003 |
52 billion |
40% |
|
| 2004 |
62 million |
50% |
|
| 2005 |
72 billion |
57% |
Source: Pyramid Research
Credit Card Use For Online Purchases By Region
| Region |
Total (%) |
|
| USA |
78% |
|
| Non-US English-speaking |
75% |
|
| Iberia & Latin America |
47% |
|
| Western Europe |
42% |
|
| Asian Tiger |
48% |
|
| Japan |
42% |
|
| Rest of World |
37% |
Source: Lafferty Publications
Totals are for 1999, the latest year for which data is available
Credit Card Payments Versus E-Mail Payments
| Year |
Credit Cards (USD) |
E-Mail (USD) |
|
| 1999 |
25 billion |
n/a |
|
| 2000 |
30 billion |
1 billion |
|
| 2001 |
42 billion |
3 billion |
|
| 2002 |
60 billion |
15 billion |
|
| 2003 |
85 billion |
37 billion |
Source: Celent Communications
US Interactive TV Commerce Revenues, 2000 - 2006 (in billions)
| Research Firm |
2000 |
2001 |
2002 |
2003 |
2004 |
2005 |
2006 |
|
| Jupiter |
n/a |
$0.1 |
$0.6 |
$2.2 |
$5.6 |
n/a |
n/a |
|
| Forrester |
$0.3 |
$0.6 |
$1.4 |
$2.8 |
$5.7 |
n/a |
n/a |
|
| Myers Mediaenomics |
$8.0 |
$18 |
$28 |
$60 |
$120 |
$250 |
$500 |
Source: eMarketer & Myers Mediaenomics
Numbers Intending To Use WAP For Wireless Purchases
| Region |
Intent (all users) |
Intent (WAP users) |
Intent in 2000 |
|
| Worldwide |
12% |
24% |
32% |
|
| Japan |
17% |
23% |
42% |
|
| Europe |
14% |
26% |
29% |
|
| US |
3% |
15% |
34% |
Source: AT Kearney, May 2001
IDC: Where The eCommerce Dollars Are, 2000 - 2004
| Region |
2000 |
2004 |
|
| US |
46% |
38% |
|
| W Europe |
20% |
33% |
|
| Japan |
21% |
12% |
|
| Asia |
5% |
10% |
|
| Rest of World |
7% |
7% |
|
| Global Total |
$350.38 billion |
$3.14 trillion |
Source: IDC
Online Revenues Derived By Multichannel Retailers in 2001 - 02
| Number of Retailers |
Revenue From Online Purchases |
|
| Less than 10% |
39% |
|
| Don't know |
33% |
|
| 10% to 19% |
14% |
|
| 20% to 24% |
11% |
|
| 25% or more |
3% |
Source: Forrester Research
Obstacles Retailers Face In Selling Online
| Obstacle |
Total (%) |
|
| Inability to touch & feel goods |
40% |
|
| Order fulfillment |
27% |
|
| Online adoption curve |
23% |
|
| Customer experience |
21% |
|
| Site security |
20% |
|
| Customer acquisition |
19% |
|
| Trust |
19% |
|
| Profitability |
14% |
|
| Branding |
13% |
Source: Forrester Research
Proportion of Abandoned Transactions At Web Storefronts
| Scenario |
Total (per cent) |
|
| Abandoned and non-salvageable |
70.0% |
|
| Successfully completed |
22.2% |
|
| Abandoned but salvageable |
7.8% |
Source: Datamonitor
Australian Consumers' Opinions on Credit Card Security
| Risk |
Total (per cent) |
|
| Very Unsafe |
38% |
|
| Somewhat Unsafe |
20% |
|
| Indifferent |
18% |
|
| Somewhat Safe |
11% |
|
| Very Safe |
3% |
|
| Don't Know |
10% |
Source: Jupiter Communications
Barriers To Online Purchasing, 2000
| Concerns |
Total |
|
| Credit card security |
79% |
|
| Disclosure of personal details |
77% |
|
| Distrust of Web retailers |
48% |
|
| Complex order process |
21% |
|
| Time consuming order process |
20% |
|
| Unfamiliar with online Web storefronts |
40% |
Source: PriceWaterhouseCoopers
Percentage of Payment Options At UK Internet Retailers
| Payment Method |
Total (per cent) |
|
| Credit/Debit Cards |
98 |
|
| Bank Transfer/Money Order |
22 |
|
| Customer Accounts/Cards |
22 |
|
| Cash on Delivery |
20 |
|
| Checks |
20 |
|
| Finance/Leasing Options |
5 |
|
| Post Office Payments |
4 |
Source: Lafferty Research
Forrester Predictions For Global Regional B2C Sales In 2004
| World Region |
Total (dollars) |
|
| United States |
3.2 trillion |
|
| Asia-Pacific |
1.6 trillion |
|
| Western Europe |
1.5 trillion |
|
| Eastern Europe, MEA |
68.8 million |
|
| Latin America |
82 billion |
Source: Forrester Research
Number of Online US and Worldwide Purchasers, 1998 - 2003
| (Millions) |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
5 Yr CAGR |
|
| US Purchasers |
21.10 |
29.90 |
41.20 |
51.00 |
60.40 |
72.10 |
28% |
|
| Global Purchasers |
31.00 |
48.00 |
72.00 |
100.00 |
134.00 |
183.00 |
43% |
|
Source: Donaldson, Lufkin & Jenrette
European Online Market in 2001 To Equal USD 3.23 Billion
| Country |
1997 (dollars) |
2001 (dollars) |
|
| Europe |
96 million |
3.23 billion |
|
| Germany |
73 million |
1.41 billion |
|
| United Kingdom |
9 million |
712 million |
|
| France |
4 million |
416 million |
|
| Netherlands |
2 million |
142 million |
|
| Sweden |
3 million |
118 million |
|
| Italy |
1 million |
93 million |
|
| Spain |
1 million |
98 million |
Source: Datamonitor
Spending on eCommerce Payment Systems Through 2003
Source: BancBoston Robertson Stephens
Revenues for US eCommerce Goods, 1999 - 2004
| Category |
1999 |
2003 |
|
| B2B |
USD 43 bn |
USD 1.3 Tn |
|
| B2C |
USD 8 bn |
USD 108 bn |
Source: Forrester Research
Online Purchase Revenues 1999 - 2004 (in US dollars)
| Year |
B2C |
Total Web Sales |
|
| 1998 |
8 bn |
50 bn |
|
| 1999 |
20 bn |
80 bn |
|
| 2000 |
45 bn |
190 bn |
|
| 2001 |
90 bn |
330 bn |
|
| 2002 |
180 bn |
590 bn |
|
| 2003 |
220 bn |
900 bn |
|
| 2004 |
300 bn |
1400 bn |
Source: Keenan Vision
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