MasterCard and Europay: More than just friends
Fecha Lunes, diciembre 16 @ 16:12:28
Tema Pago Electrónico :: e-Payment
| What is the impact of the Mastercard/Europay merger on both organizations and on the payments industry as a whole? What do both organizations hope to gain from the merger? How will the merger affect member banks?
The merger between MasterCard and Europay will result in a number of new or redirected products in European and non-European markets. These might include revolving credit and purchasing cards in Europe and debit and smart cards in the US.
Member banks, particularly those in Europe, should recognize the benefits of the merger. The only immediate difference is likely to be the change in branding. In time, however innovations developed more quickly as a result of the merger should improve the attractiveness of their card offering.
A successful merger will position MasterCard Inc ideally to challenge Visa. An unsuccessful merger could result in dissention in the Mastercard ranks if European banks are unsatisfied.
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